When it comes to having business cards made for your company try to create something memorable, something that will catch the eye of your audience. After all, when networking which you will probably find yourself doing, you want to stand out, not blend in. Be unique and bold, yet simple and not complicated.
Some things to consider when designing your card are, what info you want on there, colors of the card, shape of the card, typography, material of the card, and imprinted or not. Also, it’s important to keep it simple and uncluttered. Having too much or too many things on your card or in your design can not only confuse people, but also detract from pertinent information. First figure out what the purpose of using your card is. It’s more than likely going to be used as a marketing tool, or a point of contact, so once you figure out what the purpose of using your card is for, then you can determine how to reach those goals. Do you want to use it for contact info, as a conversation starter, or to make a good first impression?
Also, you can do one-sided or two-sided but if you make it two-sided this gives you additional marketing. What is the one thing you want people to immediately associate you with? You can use whatever you think the strongest aspect or feature of your company is and highlight that. You should also make sure that whatever you use for your card design as far as colors, logo, etc. is the same across the board for your website, cards and so on so that it helps solidify your brand identity with your customers and helps them to know and recognize you.
I hope that these few ideas and suggestions help you. If you find you are struggling with ideas or the design, there are graphic designers available to help you, so don’t be afraid to enlist help. Since we also fabricate and print business cards, we have a design team here to help bring your ideas to life. Whatever your design choices may be, may they leave a lasting impression in those you meet.